The Emerging IT Market in Brazil – An Interview

IdentityWeek recently spoke with Andre Facciolli, Director of Operations at NetBR –  a  solutions provider in Brazil – about his insights on the emerging Brazilian IT market.

1.       Brazil is a rapidly emerging economic market. How does this economic growth affect the IT security industry?

In three ways.

First, there are clearly more investments now due to the country’s economic stability. More investments mean more companies doing business in Brazil, which increases the amount of regulatory compliance audits being conducted.

Second, with the market heating up, there are many more job opportunities, which results in a lot of job rotation. This means there’s more turnover in IT staff, which is a significant security issue. So automating security solutions is now a very hot topic, and many organizations are trying to move away from manual processes.

And third, companies that are already doing business in Brazil have an advantage over companies that are looking to expand here. New companies will need time to really understand the market.

2.       What new and emerging security threats are most prevalent amongst your customers?

Job rotation is very critical. What I mean by this is that if an IT administrator changes roles or moves to a new company, the organization needs to have automated processes to ensure that the administrator passwords the employee was using are constantly changed, and that use of these passwords is audited. This is one of the largest perceived security threats that my customers discuss.

3.       How do you see the Brazilian IT market evolving in coming years?

Brazil is really just starting to gain worldwide attention, and although the Brazilian market represents only 2%  to 4 % of the world’s market right now, the country has demonstrated very good metrics, such as:

·         200 million tech-savvy consumers

·         189 million installed mobile phones

·         Exploding demand for PCs growth of 3 million units to more than 14 million in five years)

·         Steep increase in Internet usage

·         85% of electricity generated from renewable sources

·         World’s third-largest stock exchange

·         Second only to China as most favored destination for private equity investment in emerging markets

So, all those indicators, combined with new investments coming from the 2016 Olympics and the 2014 World Cup, will create a very strong  IT economic ecosystem.

Founded in 2003, NetBr is a solutions provider for the Brazilian market, focusing on the finance, industry, government and services industries.


1 Comment on "The Emerging IT Market in Brazil – An Interview"

  1. Unfortunately, Brazil appears poised to expand its dependency on commodity exports as it recently discovered huge oil reserves and has made large investments in its ethanol and agricultural sectors. These commodities are currently as profitable as they have ever been for Brazil, but that may have more to do with a global food shortage and over-speculation in the oil markets driving prices up than with any economic wisdom of the Brazilian government. The government plans to put new oil profits in a sovereign wealth fund to prevent increased spending from further pushing up the value of the real, but whether it will adhere to that policy in the long term is yet to be determined.

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